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Irina Nica

Community & Influencer Relations Manager, Hubspot

Irina Nica is a Senior Marketing Manager at HubSpot, where she is in charge of the company’s off-site SEO Strategy, including content promotion, influencer outreach, and link building.

Prior to joining HubSpot, Irina was the Marketing Manager of – an award-winning SEO tool for agencies.

She was a proactive member of the company’s board of managers where she contributed to the early development of the product and the company’s global marketing strategy.

She’s a maven when it comes to link building strategy, cold email outreach, building relationships, and partnerships with influencers, and content promotion in general.


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