The World’s Most Popular Conference for Independent Startups

20–22 October 2019

Dubrovnik, Croatia - Hotel Dubrovnik Palace

MicroConf Trailer


What is MicroConf?

It's a two-day conference focused on self-funded and indie-funded startups, with an emphasis on SaaS. We feature world-class founders, both on-stage and off.

Who should attend?

If you've launched, or aspire to launch a startup without venture funding, MicroConf is laser-focused on your needs. From strategies to tactics, inspiration to relationships.

Why should I attend?

Our speakers are successful founders and experts who hand-craft their sessions for founders building ambitious, non-venture track startups.



Steli Efti

Founder, Close

Rob Walling

Serial Entrepreneur

Helen Pollitt

Head of Digital, Avenue Digital

Craig Hewitt

Founder, Castos

Shai Schechter

Co-founder, rightmessage

Irina Nica

Community & Influencer Relations Manager, Hubspot

Andy Ayim

Managing Director, Backstage London

Paul Campbell

co-founder & ceo, tito

Peldi Guilizzoni

founder & ceo, balsamiq


Sunday, October 20

Welcome Reception + Registration

Join us for the Opening Reception and get registered for the conference in the Sunset Lounge on the main floor of the hotel (go to floor RC). Food is not provided so be sure to grab a bite before you come to the reception!


19:30 - 22:00
Sunset Lounge
(Floor RC - Reception Level)

Monday, October 21

Day 1 - Morning Sessions

Conference Welcome
Rob Walling & Mike Taber, Co-Founders, MicroConf

Victories and Tragedies: The 3 Year Journey Building Balsamiq Cloud
Peldi Guilizzoni, Founder, Balsamiq

Taking Down the Search Giants: Stealing Clicks and Sales From Competitors Who Are Ten Times Your Size
Helen Pollitt, Head of Digital, Avenue Digital

10:00 - 12:00
Mare 1 (Floor T)


12:00 - 13:30 pm
Elafiti Restaurant (Floor 7)

13:30 - 5:30 pm
Mare 1 (Floor T)

Day 1 - Afternoon Sessions

Using Mental Models & Principles for Better Decision Making
Andy Ayim, Product Lead, Investor & Business Builder, AndysHVC

Attendee Talks

Lessons From the Field: Five Proven Strategies for Faster Growth
Rob Walling, General Partner, TinySeed

MicroSocial Sunset Reception sponsored by QuietLight Brokerage

Join us on Vala Beach for a beverage and to enjoy the sunset immediately after conference sessions wrap up.

Use this reception to find some friends to go to dinner once the Reception ends.

17:30 - 20:30
Vala Beach

QuietLight Brokerage

Tuesday, October 22

Day 2 - Morning Sessions

Sales Funnel Optimization for Bootstrapped Founders
Steli Efti, Founder & CEO, Close

Attendee Talks

10:00 - 12:00
Mare 1 (Floor T)


12:00 - 13:00
Elafiti Restaurant (Floor 7)

13:30 - 17:30
Mare 1 (Floor T)

Day 2 - Afternoon Sessions

Staying on Top of Your SaaS Metrics: Knowing What to Measure (and What Not to) to Help Maintain Sustainable Growth
Craig Hewitt, Founder, Castos

Growing Tito to €1Mil in Annual Revenue in 7 Years: What We Did (and Didn't Do)
Paul Campbell, CEO, Tito

How to Build Buzz & Backlinks on a Bootstrap Budget
Irina Nica, Community & Influencer Relations Manager, Hubspot

RightMessage Year 1: From a $75k Launch Week to Virtually Bankrupt to Product-Market Fit
Shai Schechter, Co-Founder, RightMessage

Closing Reception sponsored by SureSwift Capital

Food is not provided so be sure to grab dinner before you come to the reception!

17:30 - 20:30
Vala Beach

SureSwift Capital

Hotel Dubrovnik Palace
Masarykov Put 20
20000 Dubrovnik, Croatia



Hotel Dubrovnik Palace 

The Hotel Dubrovnik Palace benefits from an enviable location on the peaceful Lapad Peninsula, 4.5km from the walls of the old city of Dubrovnik. The surrounding Pine Woods guarantee shade and seclusion without detracting from the magnificent panoramic views of the sea and nearby islands at every turn.

Book your lodging here.

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