Peldi Headshot

Peldi Guilizzoni


Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning how to run and grow the company ever since. He has spoken at Microconf a few times along the way, to share his learnings and, mostly, his mistakes. He still loves to code, when he's allowed to by his team. :)


Victories and Tragedies: The 3 Year Journey Building Balsamiq Cloud

"Build a SaaS app!" they said... "It'll be great!" they turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting, the online version of Balsamiq Wireframes.

I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018.

Fasten your seatbelts, there will be turbulence!